Episode 3: Fostering Authentic Connections to Build and Grow an Online Coaching Business with Dominique Cordero Monroy (Part 2)
Join Helen and Dominique for Part 2 of their conversation, as Dominique shares the path she took to launch her online Spanish language coaching business. Looking for ways to earn extra income, Dominique began teaching local Spanish lessons. Once the pandemic hit, she moved those lessons online, and reimagined her business, building online courses that allowed her to scale her business. Dominique shares how her business gained traction around the world as she shared her authentic self, cultivated meaningful connections, and employed other ethical marketing practices. Now after several years, she is focusing on expanding her offerings and rebranding her business to become Spanish with Dominique.
[00:13:29]
“What worked for you is creating content, engaging with your community, giving people opportunities to discover you. And through that, you were able to build quite a following.” - Helen
[00:20:14]
“…When you're first starting out with marketing, choose something that you can be consistent with…” - Dominique
[00:01:22] Dominique shares how she became a private Spanish tutor in order to earn extra income
[00:05:46] She discusses how the pandemic compelled her to migrate her business online and how that led to her launching her first course online
[00:13:49] Dominique shares the importance of getting outside of your comfort zone at first in order to become more comfortable in front of the camera
[00:22:23] She considers how growing her presence on YouTube would benefit her business and the type of content that she would create
[00:27:41] Dominique discusses expanding her course offering and rebranding her online business to reflect her personal brand and the authentic connections she has with her students
Resources mentioned:
Dave Ramsey, radio and podcast host: https://www.ramseysolutions.com/dave-ramsey-7-baby-steps-rs-b26782
Olly Richards, language teacher and creator of Story Learning: https://learn.storylearning.com/spanish-uncovered-level-11674240488549
Charlotte O'Hara, SquareSpace SEO Expert: https://www.youtube.com/@CharlotteOHara1
Connect with Dominique:
Follow Dominique on Instagram: https://www.instagram.com/spanishwithdominique
Visit Dominique’s website: https://spanishwithdominique.com
Connect with me:
Visit my website: https://helenmerlin.com
Subscribe to my YouTube channel: https://www.youtube.com/@helenmerlin
Follow me on Instagram: https://instagram.com/helenwmerlin
Follow me on Medium: https://medium.com/@helenmerlin
Follow me on Substack: https://substack.com/@helenmerlin
Email me: helenwmerlin@gmail.com
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LISTEN TO PODCAST EPISODES:
Apple Music - https://podcasts.apple.com/us/podcast/the-helen-merlin-podcast/id1710595503
Spotify - https://open.spotify.com/show/50ZRbCbQhkqClDBXr5D6bW
https://helenmerlin.com/podcast
Keywords: online business, successful business, Spanish, language teacher, YouTube, creating content, online community, rebranding, building a mailing list, trustworthy, studying Spanish, Spanish teacher, blog writing, authenticity
